Thanks to the internet and social technology, it’s now far easier for gay men or men who have sex with men (MSM) to access information and content about LGBT issues in the privacy of their own home or from remote locations outside of city centres than having to go to bookstores, libraries, or public places, or traveling or relocating to cities, as in the past.
But what are some effective ways to use this access to (and dissemination of) information when it comes to sexual health issues, such as sexually-transmitted infections (STIs)?v
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Getting on Facebook
SFU PhD student and BC Centre for Excellence in HIV/AIDS research assistant Kiffer Card presented some of the results of a study on how Facebook is used to spread messages.
He said that they took a look at several Vancouver organizations serving local gay community by examining metrics and how users interacted with content
In a close-knit community like Vancouver, he said that they found that dedicated efforts zeroing on specific issues can have an influential effect throughout the city, as in the example of CBRC’s Resist Stigma campaign.
“We see that not only did Resist Stigma increase their discussion around stigma but a lot of the other community-based organizations [did] too and it shows that a focused effort can actually improve the theme or the topic for all the other organizations as well,” he said.