Do you remember the popular advertisement on HIV and AIDS on our television screens in the 90s?
If I remember correctly, it gave very scary statistics of the number of people who were to die daily from AIDS. Another advertisement also depicted people with AIDS as skeletons, while a lit candle was snuffed out to signify death, etc.
It simply meant if you had AIDS, there was no hope – you just died!
Years later in conversations with friends, we have wondered how true the statistics in that advertisement were – the usual comment we have all voiced out has been that if the figures in that advertisement were true, “most people would have been dead by now.”
Scary and fearful messages
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The manner in which the HIV and AIDS pandemic has been presented to us since its inception has turned the disease into a “monster” – a very frightening one such that efforts to make us see HIV and AIDS as a chronic disease such as diabetes or high blood pressure, etc. has not yielded positive results in Ghana.