Whether through testing regularly, using condoms, taking preventative drugs or becoming ‘undetectable’, a new campaign is encouraging Londoners to ‘do it your way’
An innovative new Do It London campaign will run until early 2018 to help reduce HIV transmission in the capital.
Funded by London boroughs, and delivered by a specialist team based in Lambeth, it encourages Londoners to “do it your way” when it comes to HIV prevention, with options including using condoms, regular testing for the virus, taking part in the new NHS PrEP (Pre-Exposure Prophylaxis) drugs trial and, for people who are HIV positive, becoming “undetectable” by taking antiretroviral medication.
“This new campaign is rooted in clear and emerging evidence that combination prevention is starting to have a significant impact in reducing HIV transmission in London,” explains Paul Steinberg, lead commissioner of the London HIV Prevention Programme.
First for London
Seen as both exciting and pioneering by health professionals, Steinberg says bringing together all the preventative methods known to work into one single campaign is a first for London.