The landscape of the Internet has been given an overhaul.
Last year, the Internet Corporation for Assigned Names and Numbers (ICANN) signed off on a program that would change the way we use the Internet forever. Quite simply, this new program has allowed companies and organizations to own and operate their own piece of the Internet, just like .com does.
This week marked the global launch of the .hiv top level domain (TLD) which is the very first social cause domain committed to raising awareness and funds for the global fight against HIV and AIDS.
Unlike any other TLD the world has ever seen, .hiv puts the power in the user’s hands and utilizes a unique micro-donation program to fund HIV and AIDS projects around the world.
It’s easy. You utilize the same content you have on your current homepage on yourdomain.hiv. When visiting the .hiv domain the user is shown that their click on that site has released funds to support the global fight against HIV and then they are redirected to your usual site.
Every click counts!
In just over 24 hours since launch, dotHIV, my Berlin-based organization responsible for the .hiv TLD, has reported some high profile registrations from companies like Amazon, LinkedIn, Microsoft, Instagram, Twitter, BMW and Chanel.
Carolin Silbernagi
Huffingtonpost
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