MASS MEDIA CAMPAIGNS EFFECTIVE FOR CONDOM USE AND HIV KNOWLEDGE

published on August 21, 2014 in International AIDS Society

Mass media campaigns can effectively promote condom use and knowledge about HIV infection, according to results of a meta-analysis involving more than 140,000 people. Such campaigns proved more effective in countries that scored lower on the human development index score.

Mass media campaigns emerged early in the HIV epidemic as a tool to promote condom use and increase knowledge of HIV prevention and transmission. To determine how effective these campaigns are and to identify factors that favor success, researchers conducted a meta-analysis of HIV media campaigns from 1986 through 2012.

The investigators searched electronic databases, Web sites, journals, and reference lists of previous reviews to identify studies that measured before-and-after effectiveness of HIV-focused mass media campaigns. They calculated effectiveness as the standardized mean difference (d) between pretest and posttest assessments of effectiveness. Identified campaigns had to target the general population since 1986 and be available by September 30, 2012.

Mark Mascolini
International AIDS Society
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© Copyright BC Centre for Excellence in HIV/AIDS
St. Paul's Hospital 608–1081 Burrard Street, Vancouver, BC, Canada V6Z 1Y6
Tel: 604-806-8477 | Fax: 604-806-9044
General inquiries: info@bccfe.ca
Media inquiries: communications@bccfe.ca
(Please do not use any of these email addresses to send personal information or book an appointment. To book appointments or contact the H2H clinic, please call 604-416-1517 or fax: 604-564-4893. Do not send your or your client's personal information via email.)

Our work serves clients and communities across British Columbia on lands and waters cared for and nurtured by the many distinct First Nations across the province. The BC-CfE humbly and gratefully acknowledge the stewards of these lands, particularly the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səl̓ílwətaʔ (Tsleil-Waututh) on whose unceded, traditional and ancestral territories our offices are located.